adminser Why is Lululemon such a high-priced brand? The best answer to your question is in this article. You’re correct; Lululemon has become one of the world’s most expensive athleisure labels. The label is actually more expensive than other luxury brands in the athleisure sector, like Fenty Puma and Versace Gym. Why is Lululemon so expensive?
Why is Lululemon such a high-priced brand? The best answer to your question is in this article. Lululemon, as you know, is currently one of the most costly athleisure brands on the market. The label is actually more expensive than other luxury brands in the athleisure sector, including Fenty Puma and Tory Sport.
On sites like eBay, Lululemon’s most expensive items, such as its limited edition hoodies and pants, can reach prices up to PS1500.
Why is Lululemon such an expensive brand?
Lululemon is one of the most expensive brands of athleisure in the world. They have achieved this by utilizing three simple ingredients to perfection.
Lululemon 3 key ingredients:
1. Media scandals
2. Brand image/following with a cult-like following
3. Constant Innovation
This article will go beyond RedditReddit mill to detail these three strategies and show you how LululeLululemon’s brand image is created.
1. Clever Media Scandals
It’s said, “Any sca “dal will do, so long as it generates publicity.” This “phrase did wonders for LululemoLululemon’smage.
The brand was given a lot of media attention in its early years, but perhaps not for the best reasons. Chip Wilson (founder of the brand) made a few ‘tongue ‘n cheek’ remark’ about women’s women and his ‘controv’rsial views’ on child labor.
Later, marketing analysts realized that the comments were carefully chosen and placed. These deliberate media scandals helped Lululemon get media attention quickly, at a time when they needed it most, when there was no money to spend on marketing or advertising.
There are at least two opinions on the same issue, and this is more evident than ever with the current political turmoil in America. In the case of Lululemon, the media coverage resulted in both criticism and fans.
It resulted, above all, in free coverage of the brand on national and global television and, thus, international recognition. Contrary to popular belief, the final result was a high demand for products and insane sales.
2. Aspirational brand image
LululemoLululemon’s creating a “cult-li” e” status” was another factor that helped the brand become a highly sought-after athleisure label. Lululemon didn’t spend money on publicity because the media already did it for free. Instead, they used the profits to launch collaboration collections with global celebrities and influencers.
This approach helped Lululemon to gain a serious brand image. As celebrities began to wear and praise the brand, various segments became interested in its products.
The brand has leggings for everyone, from teenagers who want squat-proof leggings to meditation experts looking for comfortable yoga tops.
Lululemon attracted celebrities by launching limited editions created in collaboration. These fixed edition lines were designed with and for celebrities. They allow the wearer to show off their power to purchase and taste.
Lululemon is now one of the most sought-after and expensive athleisure brands in the world.
3. Constant Innovation
Lululemon analyzed deal research data on fitness apparel to discover that buyers are looking for two things in their clothing:
1. Outfits for performance – that can withstand strenuous exercise
2. Comfort and Style: Clothing that looks and feels great
Lululemon, a Canadian brand, has assembled a team to develop future materials for activewear that is comfortable, stylish, and offers excellent performance.
The ‘Whitesp’ce Lab,’ is where experts in textiles, materials, and design experiments with nylon, Lycra spandex, elastane, and other fabrics, as well as cuts and colors. LululemoLululemon’s lab has a variety of equipment, including exercise machines, humidity-controlled chambers, and even a dunk pool, to test the company company’s.
LululemoLululemon’s are high compared to those of other brands in the athleisure category, but there are a few reasons for this.
1. Clever media scandals
2. Collaborating with celebrities and influencers to create a cult-like brand image
3. Material innovation is constant
