adminser Rental confirms that luxury fashion is timeless, as its designs do not follow trends. Their brands also appeal to an internal consumer aesthetic. Kering, LVMH, and other luxury houses and brands have a circular economy and sustainability.
Rentals are a great way to attract new customers, but they also confirm a key principle of luxury fashion: that its designs and brands are timeless. They do not follow trends. Their brands appeal to an internal aesthetic and desire of consumers. Kering, LVMH, and many other luxury brands and houses are pursuing sustainability and circular economy initiatives. Luxury rental sites like Rent The Runway and Luxe have over one million customers and boast a Parisian-based luxury web platform.
Luxury brands can also integrate traditional luxury retail practices in the new rental/consignment platform. Burberry is one example. Consumers whose Burberry products have been accepted by The RealReal receive a personal invitation to visit a US Burberry Boutique accompanied by a Burberry Personal Advisory Shopper. This clearly aims to inject the consignment platform and process with a White Glove/High Touch sensibility.
